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"My Google Ads Hit a Performance Wall - What's Next?"

Andrey Kisselev
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December 20, 2025
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Your PMax Campaigns Are Running Ads You Never Wrote

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AI's Changes to Google Ads: What E-commerce Brands Need to Know

Latest articles

"My Google Ads Hit a Performance Wall - What's Next?"
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"My Google Ads Hit a Performance Wall - What's Next?"

Skincare reseller hit 960% ROAS but can't scale. Over-optimized negative keywords created a 'brand-only prison' and a basic product feed limits Google's auction opportunities for growth.

Andrey Kisselev
Andrey Kisselev

December 20, 2025
Your PMax Campaigns Are Running Ads You Never Wrote
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Your PMax Campaigns Are Running Ads You Never Wrote

Google automatically creates ad copy for Performance Max campaigns through "Text Customization" settings. These AI-generated assets might help or hurt your brand - here's how to find and manage them.

Andrey Kisselev
Andrey Kisselev

December 18, 2025

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"My Google Ads Hit a Performance Wall - What's Next?"

"My Google Ads Hit a Performance Wall - What's Next?"

Popular articles

Your PMax Campaigns Are Running Ads You Never Wrote

Your PMax Campaigns Are Running Ads You Never Wrote

AI's Changes to Google Ads: What E-commerce Brands Need to Know

AI's Changes to Google Ads: What E-commerce Brands Need to Know