✅
Direct Google Ads Integration 🔗:
• Connects directly to your Google Ads account
• Pulls all campaign data automatically
• Real-time data access through official API
• Pulls all campaign data automatically
• Real-time data access through official API
✅
🤓 Automatic Calculations:
• YoY and WoW comparisons calculated automatically
• Smart date matching for accurate comparisons
• Instant insights in under 2 minutes
• Smart date matching for accurate comparisons
• Instant insights in under 2 minutes
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Smart Filtering & Advanced Controls 👍:
• Campaign Type Selector - Filter by Search, Display, Shopping, PMax or others campaign types
• Individual Campaign Selector - Filter by specific campaign with cost display for easy selection
• Configurable Week Start - choose between Monday or Sunday week starts
• Real-time Updates - change filters and see results immediately
• Dynamic Toggle Controls: - Show/hide YoY and WoW columns instantly with intuitive "View/Hide" labels
• Conversion-Time Metrics: - Track conversions and conversion value by actual conversion date for accurate attribution
• Individual Campaign Selector - Filter by specific campaign with cost display for easy selection
• Configurable Week Start - choose between Monday or Sunday week starts
• Real-time Updates - change filters and see results immediately
• Dynamic Toggle Controls: - Show/hide YoY and WoW columns instantly with intuitive "View/Hide" labels
• Conversion-Time Metrics: - Track conversions and conversion value by actual conversion date for accurate attribution
✅
Key Metrics Tracked 🕵️:
• Complete Coverage - Clicks, Cost, Avg. CPC, CPA, Conversions (by conv. time), Conv. Value (by conv. time), ROAS (by conv. time)
• Trend Identification - Spot performance changes before they become problems
• Color-coded performance indicators for quick insights
• Trend Identification - Spot performance changes before they become problems
• Color-coded performance indicators for quick insights
✅
Professional Presentation 💼:
• Conditional Color Coding - green for improvements, red for declines
• Clean Number Formatting: - Currency-agnostic display for universal compatibility
• Enhanced Percentage Display - clear percentage formatting (124% vs 1.24)
• Clean, Professional Formatting - ready for client presentations
• Clean Number Formatting: - Currency-agnostic display for universal compatibility
• Enhanced Percentage Display - clear percentage formatting (124% vs 1.24)
• Clean, Professional Formatting - ready for client presentations
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